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Women in Tourism: A Well-Deserved Tribute

Lida Pineda

Today, I want to take a moment to recognize the incredible women who bring the tourism industry to life. I can’t imagine this field without their talent, vision, and dedication. I’ve seen how they:


  • Carve out new paths in the industry, pushing boundaries and breaking barriers.

  • Innovate in ways that transform the way we experience travel.

  • Inspire others to dream big and pursue leadership roles in tourism.

Women are the heart and soul of modern tourism. Their impact is felt in every detail, from the personal touch they bring to guided experiences to the way they redefine hospitality.

Their unique perspective makes every journey richer and more meaningful.


Colleagues in Tourism: Shared Challenges and Lessons Learned


I’ve realized that support and recognition among women in tourism make a real difference. Many of my colleagues face similar challenges, such as:


  • Limited resources, making it harder to scale their businesses.

  • Balancing work and personal life, a challenge that often goes unnoticed.

  • Breaking into leadership roles, where men still dominate the industry.

However, I’ve also seen how these shared experiences:

  • Create a strong sense of unity among women in the industry.

  • Encourage collaboration, leading to innovative solutions.

  • Empower women to push forward, despite obstacles.

Every challenge I’ve faced has made me stronger. I’ve come to see that uplifting each other is key to making the tourism sector more inclusive and dynamic.


Women in Local Communities: Preserving Traditions and Culture

Women in host communities are the soul of local tourism. They:

  • Welcome travelers with warmth, making every visit feel personal.

  • Preserve traditions and ancestral knowledge, ensuring their culture remains alive.

  • Create meaningful connections, bridging cultures through shared experiences.

I love witnessing how women share their wisdom through:

  • Traditional cooking, passing down culinary secrets.

  • Handmade crafts, telling stories through art.

  • Music and dance, keeping cultural rhythms alive.

These cultural exchanges don’t just enrich travelers' experiences—they empower local women, giving them economic independence and leadership roles within their communities.


Women Entrepreneurs in Tourism: Crafting Unique Experiences

I have seen firsthand how women entrepreneurs in tourism bring magic to their work through their:

  • Creativity, turning ordinary trips into meaningful experiences.

  • Commitment, ensuring each traveler connects with a place in a real way.

  • Passion for storytelling, making destinations come to life.

Their dedication is evident in:

  • The smallest details, from accommodations to curated itineraries.

  • The resilience they show, even when faced with challenges.

  • Their ability to lead, inspiring future generations of women in tourism.

Their perspective and vision bring fresh energy to the industry, shaping a future that is more diverse and inclusive.


Passion and Resilience: Driving Change in Tourism

Women are shaping the tourism industry with their passion, determination, and leadership. Every day, I see them:

  • Making bold decisions that push the industry forward.

  • Breaking barriers and proving their strength in leadership roles.

  • Empowering communities and changing lives through sustainable tourism.

We need more women in leadership roles, driving the future of tourism with their vision and expertise. I stand with those calling for:

  • Greater recognition of women's contributions to the industry.

  • More support and funding for women-led tourism initiatives.

  • Equal opportunities in leadership and entrepreneurship.

It’s time for women to own their space, tell their stories, and continue redefining the travel industry for generations to come.


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